Digital marketing, decoded daily.

Sourced coverage of search, AI answers and paid media, plus step-by-step guides you can put to work this week.

Updated Nov 12, 2026

Top story

SEOHow-to

How to write title tags and meta descriptions Google is more likely to keep

Google replaces titles and descriptions it finds unhelpful. See what its documentation asks for, a five-step writing method and a checklist to run.

Nov 12, 20265 min read

SEONews

Google's November 2026 core update is rolling out: what to do now

Google released the November 2026 core update on November 10. See what is confirmed, what to leave alone during the rollout and when to measure the impact.

Nov 10, 20264 min read

AnalyticsNews

Google Analytics adds Data Manager: one hub for streams, links and imports

Google Analytics launched Data Manager in open beta on November 6, 2026. See what the hub does, where to find it and how to avoid counting conversions twice.

Nov 10, 20264 min read

Latest

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PPCNews

Google expands ads in AI Mode to 10 more countries: what advertisers control

Nov 9, 20264 min read

GEOAnalysis

Google adds more links to AI Mode and AI Overviews: how to prepare

Nov 9, 20264 min read

EmailExplainer

SPF, DKIM and DMARC explained: what bulk email senders must set up

Nov 8, 20264 min read

ContentHow-to

Update, merge or remove: how to decide what to do with old content

Nov 7, 20264 min read

SocialHow-to

How to write alt text for social media posts, platform by platform

Nov 6, 20264 min read

Step by step

Guides worth bookmarking

All guides

PPCBeginner guide

How to structure a Google Ads search account on a small budget

Set up a small-budget Google Ads search account: conversion tracking first, a few tight campaigns, careful match types, bidding, assets and weekly upkeep.

Nov 7, 20269 min read

GEOBeginner guide

Generative engine optimization (GEO): a starter guide for marketers

Learn what GEO is, how AI answer engines find and cite pages, and seven practical steps that improve your odds of being cited. Nothing here is guaranteed.

Nov 5, 20269 min read

SEOIntermediate guide